The Role of User-Generated Content in TikTok Shop Promotions
User-generated content (UGC) plays a pivotal role in driving TikTok Shop promotions by significantly enhancing engagement, authenticity, and conversion rates. Unlike traditional brand-produced ads, UGC—especially short-form video content created spontaneously by users—resonates more deeply with TikTok audiences. Statistics reveal that UGC on TikTok is 22% more effective than brand-created content, highlighting the power of peer-driven […]