When starting on a new platform, you usually learn through trial and error, gradually refining your strategy. Many marketers encounter similar challenges when beginning with Amazon PPC. To help you avoid these common pitfalls and get up to speed faster, we’ve compiled an overview of the 10 most frequent mistakes made in Amazon PPC. Poor […]
In 2025, Amazon PPC bid optimization relies heavily on a combination of data-driven strategies and automation to maximize return on ad spend (ROAS). One of the most effective approaches is implementing tiered bidding, where advertisers bid aggressively on high-converting and profitable keywords while reducing bids on less effective ones. This strategic allocation of bids ensures […]
User-generated content (UGC) plays a pivotal role in driving TikTok Shop promotions by significantly enhancing engagement, authenticity, and conversion rates. Unlike traditional brand-produced ads, UGC—especially short-form video content created spontaneously by users—resonates more deeply with TikTok audiences. Statistics reveal that UGC on TikTok is 22% more effective than brand-created content, highlighting the power of peer-driven […]
TikTok Shop has rapidly emerged as a powerful platform for e-commerce, blending entertainment with shopping seamlessly. To maximize the promotional impact on this dynamic platform, marketers must intelligently use TikTok Shop promo codes and Spark Ads. Promo codes act as enticing incentives that encourage immediate purchase, while Spark Ads amplify organic content by boosting visibility […]
Google Maps advertising has emerged as an essential tool for restaurants aiming to increase visibility, attract local customers, and drive foot traffic. As consumers increasingly rely on digital maps and location-based services to discover dining options, businesses that leverage Google Maps advertising gain a critical advantage. By integrating their marketing efforts with Google Maps, restaurants […]